I am an industrial designer and AI Transformation Architect working across physical products, digital tools, and the systems that connect people, technology, and organizations. My practice is driven by curiosity about how people interact with the objects and systems around them, and by the belief that meaningful design begins with understanding human needs, behaviour, and cultural context.
Whether designing a physical object or rethinking a complex process, I aim to create thoughtful, adaptive, and practical solutions that bring together design, technology, and real-world execution.
Leading AI-enabled transformation across Axela Group companies — Interpay, PAX Turkey, TechPlus and Payser — working closely with senior management, business and operations teams.
- Designing and implementing AI-driven systems that streamline operations, improve visibility and support better decision-making.
- Raising execution quality across the organisation through thoughtful, human-centered tooling.
A global provider of payment terminal solutions serving businesses across international markets.
- Contributed to concept development and industrial design of new payment terminal product lines.
- Developed CAD models and supported CMF studies to ensure design feasibility and production readiness.
- Collaborated with engineering and manufacturing teams to align design intent with mass-production requirements.
May — Jun 2023
A leading product design consultancy specialising in innovative solutions for electronics, packaging, furniture and lighting.
- Assisted in CAD modelling with SolidWorks.
- Contributed to client-centric projects, ensuring alignment with requirements and brand objectives.
- Worked on product visualisations with Keyshot.
A six-week, full-time internship in a multicultural office.
- Gained practical experience in HTML, CSS and JavaScript.
- Designed and developed multiple websites for the company's education-focused ERP solutions.